Brief

The older tertiary coloured branding was beautifully illustrated but lacked freshness. The creatives were not adaptable with imagery which is an integral part of the design in FnB industry. The website and style of creatives were rudimentary and outdated. The logo was too busy and was not easily adaptable.

We were asked to simplify and beautify the designs with a fresher perspective. We simplified the logo to create an adaptable unit and reworked on the Visual language by combining engaging imagery, illustrations and content.