Environics
Environics is a lifestyle brand and wellness catalyst with a mission to bring about an effective change in this tech-obsessed world, where people are unaware of its dangerous side effects. They correct the harmful effects of Natural Radiations (Geopathic Stress) and Electromagnetic Radiations (EMR) thereby contributing to making this world a healthier place.
Brief
The newly rebranded identity had an excess use of black which did not reflect the services offered by the brand. The brand needed a sleeker visual identity which reflected qualities like purity, wellness and care.
We slowly transitioned into less or no presence of black in the visuals. Adapting the creatives for a global crowd spread across diverse cultures and professional domains in 12+ countries was considered before making every creative.
Keeping the social media content crisp and engaging with the right information and entertainment was a challenge since the subject was highly scientific and not well known. With interesting campaigns and giveaways the number of organic followers doubled.
